It’s easy to start a social media page, but hard to grow it.
First, you didn’t get as many fans as you’d like. Unless you’re willing to pay to gain followers (excluding fake followers).
Second, nobody is liking your content. Other than a lack of followers, your content isn’t interesting enough. There’s a reason why big brands spent so much time and effort on creating and publishing content ALL THE TIME.
Sometimes you know there’s a better way to do things, but you’re just so busy (or clueless) you don’t know where to start.
You may have received solicitated emails from companies that promised you positive outcome.
It’s not like you aren’t tempted, but they’re expensive. Sometimes costing as much as tens of thousands.
And you have office rent and bills to pay, plus some mouths to feed.
Alternatively, you resort to handling your own marketing activities, which is great, because it doesn’t incur extra cost and you can experiment however you want it.
The perfect content format to illustrate your creative ideas and expertise, and the solution to your audience’s short attention span.
Be imaginative, be fun, and be original — people are more likely to come back to you when you have more personality.
Fact: social media activities affect SEO rankings. What better way to hype engagement than a great-looking, content-packed video?
Make sure these videos are good-looking, and its content educational, informative and relatable.
Publish on your already-active page and observe people's reaction to it. Otherwise, move on to the next step.
Create ads with these videos and push them to your designated audience at $1 per day. Do it with a strategy, or you'll be flushing your money down the drain.
It's okay if metrics such as likes, shares, and comments aren't up and running. Take Facebook for example — the best results is securing at least 30% of 10 seconds views.
If the videos are not receiving good responses, don't get thrown off. Improvise your content strategy. Bottom line: always know what your audiences are after.
If you've met your lead generation goals, continue doing what you do. But if you hadn't, revise your content strategy. The key is to build up the consistency.
If people are responding to your video ads, that's great! Then it's time to publish and promote another video ad.
Don’t ‘promote’ your content if you’re not sure what to do, or you’ll just be wasting your money!