Taking up digital marketing online courses is no longer an option for businesses in Singapore. Rather, it has become the option. Content marketing, social media marketing, influencer marketing… Looking to push brand awareness, engagement, and conversions for your business? You’ll need fresher marketing approaches as opposed to traditional TVC or radio advertising (although these still work for various industries).

This new marketing industry is (sort of) new, and you can’t just luck into digital marketing. Moreover, taking courses related to digital marketing means that you’re about to expand the potential of your business to the fullest (which is the best that can happen to your business).

We’ve filtered through a massive amount of online courses on digital marketing and boiled it down to this list of courses that will bring great benefits to your business’s growth.

FREE DIGITAL MARKETING ONLINE COURSES

Google Analytics Academy

It’s easy to fall into the trap of too many choices. To set forth into the path of digital marketing in Singapore, you can start with good ‘ol Google. It’s accessible, professional, useful, and FREE. Meant for tracking and measuring website traffic, Google Analytics provides you with data and stats so you’ll know where to begin with the optimization of your website and its activities for better marketing results.

Certification: Yes
Examples of available topics:

1. Google Analytics for Beginners
2. Advanced Google Analytics
3. Getting Started With Google Analytics 360
4. Ecommerce Analytics: From Data to Decisions

HubSpot Academy

You should be as familiar with HubSpot Academy as possible if you’re serious about digital marketing. Their video topics, though limited, is certainly substantial for gaining necessary knowledge from a unique point of view on digital marketing. The videos require you to complete an exam to earn your certification. Just sign up for an account and off you go! Not only do they have great free video courses on online marketing, their blog posts such as how to use digital marketing to transform your business are practically godsend to online marketing newbies.

Certifications: Yes
Examples of available topics:

1. Social Media Certification
2. The 2018 SEO Training Course: Building Sustainable Traffic for Business Growth, Growth-Driven Design Agency
3. Inbound Marketing (New)

Open2study (No longer available)

The online educational portal has over thousands of free and accredited courses available, ranging from Applied Science to, of course, digital marketing. If you’d like to immerse yourself in other moot topics than marketing, be my guest.

Certifications: Yes
Examples of available topics:

1. Big Data for Better Performance
2. User Experience for the Web
3. Bachelor of Business

Alison

On each page of the course’s introduction, you’ll see the following short paragraph:

“All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma or Certificate.”

The price of a diploma certification range from €4 to €115, a free standard shipping for a paper or framed parchment. The price of an express shipping varies for most countries, ranging from €45 to €55.

Certifications: Yes
Examples of available topics:

1. Diploma in Web Business Development and Marketing
2. Social Media Strategy for Small Businesses
3. Advertising Your Business Online

Quintly Academy

Don’t be surprised if you see only one available course, but it’s more than enough to refine your social media basic skills you feel like you’re lacking. The Free Social Media Analytics Course, suitable for beginners and marketers, covers the basic principles of social media analytics. A certificate will be provided after the completion of the course – all you need to do is contact them at support@quintly.com.

Certification: Yes

Quicksprout University

The 150+ videos on their site give you the low down on digital marketing. Most of the knowledge delivered are rooted from their experience and expertise, subjects revolving on how to achieving results from digital marketing activities, how to utilize online resources to get achieve greater ROI for your company.

Certifications: No
Examples of available topics:

1. How to increase conversions on e-commerce sites
2. How to use qualitative data to come up with a/b testing ideas
3. How to generate traffic to your site with Facebook ads

Udemy

Go to the site, type in ‘digital marketing’, hit search, and you’ll see plenty of courses in digital marketing. With a massive selection (10,000+) of online courses on everything, Udemy is the paradise for learning aficionados. The following listed courses are free, but there are other paid courses on more extensive topics. And we’ve good news! In line with the SkillsFuture festival, prices start at $14.99 per course. Want the whole team on this together? Udemy Business offers enterprise-level courses, and you can first request for a free demo before making the call.

Certifications: Yes
Examples of available topics:

1. Moz Advanced SEO: Tactics & Strategy
2. Using Shopify and Facebook to Quick-Start an eCommerce Store
3. Affiliate Marketing For Beginners: The Home-Business Course

Bitdegree

Bitdegree is simply a force of knowledge to be reckoned with so if you want more out of your learning adventure. And you can be prepared for a gigantic load of courses on countless practical digital marketing topics, such as those listed below. Unfortunately, certifications are not provided. Nonetheless, it shouldn’t stop the unflagging zealous learning spirit in you.

Certifications: No
Examples of available topics:

1. How to do Keyword Research: Learn Smart SEO Keyword Targeting
2. What Are Backlinks? Learn to Rank #1 in Google SEO by Using Backlinks
3. Learn App Store Optimization: Mobile App Marketing & Monetization

PAID DIGITAL MARKETING ONLINE COURSES

Digital Marketing Institute

One of the most credible source out in the market, courses from DMI let you see digital marketing in a new light. Their specialist diploma to masters programmes will assure that it’s worthy of the dough you paid. Similar to Udemy, they design tailored and scalable digital marketing training programs for entire teams.

Certification: Yes
Examples of available topics:

1. Professional Diploma in Digital & Social Selling
2. Professional Diploma in Digital Strategy & Planning
3. Professional Diploma in Search Marketing

edX

We love edX! Why so? Because it consolidates topics from all over the world’s most prestigious academies such as Harvard, Hong Kong Polytechnic University, Tsing Hua, Wharton, etc. These hugely enriching courses don’t come cheap, but you’ll be arming you (and your team) with solid digital marketing knowledge after completion.

Certifications: Yes
Examples of available topics:

1. Digital Marketing
2. Selling Ideas: How to Influence Others, and Get Your Message to Catch On
3. Digital Branding and Engagement

Coursera

Their focal product, Digital Marketing MasterTrack™ Certificate, is a segment of a full Master’s degree available on their website. Simply put, you can choose to take up a few selected online courses from Coursera as part of the fully-online accredited Master of Business Administration (MBA) degree program. Check back once in a while since new classes are always being added.

Certifications: Yes
Examples of available topics:

1. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
2. Search Engine Optimization (SEO) Specialization
3. Viral Marketing and How to Craft Contagious Content

Bonus

Classpert

With that many online courses to choose from, wouldn’t it be easier for you to compare prices, watch previews, and learn more about the course syllabus? That’s what Classpert is for. It’s an online course search engine that allows you to find the ideal online course for the subject you want to study. Talk about convenience!

Conclusion

These days, most business owners have embarked on digital marketing measures for their business, or at least they’re intending to. It’s what enables us to develop the business’s marketing plan, discover opportunities, and unlock innovations and services for our business.

Don’t worry if you feel that taking up courses on digital marketing means turning your back against traditional marketing tactics. Depending on your industry, you can decide if you really need to turn to these online courses.

The knowledge for digital marketing is not just “nice-to-haves” ― they’re absolute business imperatives. And it’d be safe to say that your company hasn’t fully taken off until you’ve delved into the ocean of digital marketing knowledge.

*Article updated 30 July 2019.